Monday, October 3, 2011

T-shaped thinking is key to product design & development

Morning snack
Creative thinking requires we go broad and deep. Ronald Brown's article Product Development: 9 Steps for Creative Problem Solving illustrates this as part of an infographic that walks us through the product design and development process.


It's important to draw on a host of resources to solve problems. Associative thinking helps us to connect the dots as noted by Mr Brown. We might hit a museum, watch a kid try to figure out a puzzle, listen to music. The point is to think broadly, horizontally then cherry picking those experiences to go deep with solutions.


The key to getting started is to be curious about things around you:


  • Ask questions
  • Wonder out loud
  • Keep a sketchbook handy (I carry a moleskin notebook everywhere)
  • Watch kids problem solve
  • Take the perspective of others
  • Listen and listen presently, deeply

What gives you inspiration? How do you capture it?

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