Wednesday, September 28, 2011

First impressions: Blink and the deal is sealed

Afternoon Snack - first impressions
Courtesy of
How long does it take to form an opinion of others? If you guessed a minute or even a second, guess again.

Try 1/10 of a second - that's 100 milliseconds

Just to give you a bit of context, it takes 400 to 500 milliseconds for your eye to blink. Check out the details in this article: APS Observer - How Many Seconds to a First Impression?

What does that mean for digital products? Well, a lot depends on the type of website you have, but the going rate is just about a few blinks or 33 seconds to make that first impression.

Now there's an obvious argument for solid, tested design. Sounds like a little first impression strategy for anything related to your product is in order.

'via Blog this'

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